Will Simon

WILL SIMON

willsimonprod@gmail.com
530 2nd Street c3
Brooklyn, NY 11215
917-406-7582
brooklynbrood.com
facebook.com/doismellfajitas
twitter.com/brooklynbrood

EXPERIENCE

SuperEgo Records/Michael Hausman Artist Management – New York, NY

2002 – present

      General Manager/Marketing Director

  • Manage all departments, including licensing, new media marketing, production and sales, of Aimee Mann’s record label with over $1 million annual billing.
  • Handle day-to-day management and oversee all marketing and social networking media for Suzanne Vega, Aimee Mann, Amanda Palmer and others.
  • Promoted multiple #1 records on Billboard’s internet and independent charts.
  • Designed and implemented internet marketing plans that tripled direct internet sales: includes online advertising, social networking sites, YouTube, viral marketing, and blog promotions.
  • Created Aimee Mann’s and Suzanne Vega’s direct-to-fan digital sales stores.
  • Developed contests in partnership with YouTube that generated more than one million views.
  • Negotiated digital licensing deals with Apple iTunes, MSN, Real, and other DSPs.
  • Coordinate licensing and negotiate contracts for music in TV shows, commercials, and films.
  • Design and maintain label and artists’ websites; design CD packaging, advertising and posters.
  • Product-managed Aimee Mann’s new CD 2006 Grammy winning CD.
  • Director of photography on the Aimee Mann Live at St. Ann’s Warehouse DVD.

Jetset Records – New York, NY

1997 – 2002

Product Manager

  • Managed the radio and retail departments and oversaw production, billing, shipping and inventory.
  • Worked with distributors and developed marketing plans.
  • Managed all Jetset radio promotions including multiple #1 records.
  • A&R on several releases.

Beggars Banquet/Thirsty Ear Records – New York, NY

1995 – 1997

Head of Radio Promotions

  • Managed all radio promotions for Thirsty Ear/Beggars Banquet.
  • Assistant producer for the Thirsty Ear/MTV radio network.
  • Oversaw special projects, including events for SXSW Music Seminar and CMJ Music Marathon, and implemented nationwide promotional tours.
  • Established and handled fulfillment for Thirsty Ear direct mail with 500+ titles.

OTHER EXPERIENCE

BrooklynBrood.com – Brooklyn, NY

2009–
  • Writer and creator of parenting and lifestyle blog.

MetroTot Apparel – Brooklyn, NY

2009–
  • Founder/Designer for t-shirt company

Backslap.com New York, NY

2000
  • Writer and co-creator of the animated series Antique Roadshow 3000.

WFNP Music Director – New Paltz, NY

1991– 1995
  • Programmed all music for a non-commercial radio station.  Oversaw a staff of 20 and was on the executive board of the station. Also programmed several promotional and fund-raising concerts and events.

EDUCATION

State University of New York at New Paltz – New Paltz, NY

1990- 1995
  • BA in Communications with a focus on video and audio production.

SKILLS

Expert in Macs/PCs, most Social Media (FaceBook, Twitter, Tumblr etc.)WordPress, SEO, TopSpinMS Office, PowerPoint, FinalCut Pro, Photoshop, Illustrator, InDesign, Quickbooks, Flash, HTML, ASP, CSS, Dreamweaver, FilemakerPro and much more.
I also won The New Yorker caption contest.

References available Upon Request

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Recent Posts

How Dare You Think Your Child is Special!

Vox ran an article called “This is how parents turn their kids into narcissists.” Other than getting that Montell Jordan song in my head, it ticked me off a bit. It’s been in vogue recently to bag on positive parenting, saying that constant reassurances are turning our children into arrogant monsters.

Show me a parent who thinks their child is better than every other child and I’ll show almost every parent.  If you don’t think this about your child, then I feel sorry for you. But this doesn’t mean they will grow up to be a narcissist. Life has a way of beating most parents, and children out of the delusion they are better than everyone else.

Granted, like everything else, too much of anything can be a bad thing, including affirmations. But compared with known negative effects of growing up with low self-esteem, I’ll take my chances with the possibility of my child being a douche.

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