WILL SIMON

EXPERIENCE

SuperEgo Records/Michael Hausman Artist Management – New York, NY

      General Manager/Marketing Director

• Manage all departments, including licensing, new media marketing, production and sales, of Aimee Mann’s record label with over $1 million annual billing.
• Handle day-to-day management and oversee all marketing and social networking media for Suzanne Vega, Aimee Mann, Amanda Palmer and others.
• Promoted multiple #1 records on Billboard’s internet and independent charts.
• Designed and implemented internet marketing plans that tripled direct internet sales: includes online advertising, social networking sites, YouTube, viral marketing, and blog promotions.
• Created Aimee Mann’s and Suzanne Vega’s direct-to-fan digital sales stores.
• Developed contests in partnership with YouTube that generated more than one million views.
• Negotiated digital licensing deals with Apple iTunes, MSN, Real, and other DSPs.
• Coordinate licensing and negotiate contracts for music in TV shows, commercials, and films.
• Design and maintain label and artists’ websites; design CD packaging, advertising and posters.
• Product-managed Aimee Mann’s new CD 2006 Grammy winning CD.
• Director of photography on the Aimee Mann Live at St. Ann’s Warehouse DVD.

Jetset Records – New York, NY

Product Manager

• Managed the radio and retail departments and oversaw production, billing, shipping and inventory.
• Worked with distributors and developed marketing plans.
• Managed all Jetset radio promotions including multiple #1 records.
• A&R on several releases.

Beggars Banquet/Thirsty Ear Records – New York, NY

Head of Radio Promotions

• Managed all radio promotions for Thirsty Ear/Beggars Banquet.
• Assistant producer for the Thirsty Ear/MTV radio network.
• Oversaw special projects, including events for SXSW Music Seminar and CMJ Music Marathon, and implemented nationwide promotional tours.
• Established and handled fulfillment for Thirsty Ear direct mail with 500+ titles.

OTHER EXPERIENCE

BrooklynBrood.com – Brooklyn, NY

• Writer and creator of parenting and lifestyle blog.

• Founder/Designer for t-shirt company

Backslap.com New York, NY

• Writer and co-creator of the animated series Antique Roadshow 3000.

WFNP Music Director – New Paltz, NY

• Programmed all music for a non-commercial radio station.  Oversaw a staff of 20 and was on the executive board of the station. Also programmed several promotional and fund-raising concerts and events.

EDUCATION

State University of New York at New Paltz – New Paltz, NY

• BA in Communications with a focus on video and audio production.

SKILLS

References available Upon Request